Sunday, 15 February 2015

OUGD406 - Study Task 1

For this task we have been given a book to analyse.





















My book is Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers by Josef Muller-Brockmann. 
I am familiar with this book from the typography module. 

Josef Muller-Brockmann was a Swiss graphic designer and teacher, he studied architecture, design and history of art. Other books he has written include, The Graphic Artist and His Design Problems, A History of Visual Communication and A History of Posters. 

The book was published by Verlag Niggli, a Swiss publisher specialising in architecture, design and typography books. They have published a number of other similar manuals including Graphic Design Manual Principles and Practice by Armin Hoffman, Typography: Formation and Transformation Introduction to typographic process by Willi Kunz and Drawing as Design Process by Peter Olpe. 

The book is classified as a typography book. It is clear from the title that it is a manual for graphic designers, typographers and three dimensional designers. I would say it is primarily aimed at students as it is very informative and written in a way that is easy to understand. The purpose of the book is to familiarise the reader with the essentials of the grid, ways of producing it and learning how to use it within their own practice. 

The design and layout and typography use within the book are definitely appropriate for the content. It is obviously a modernist book, as the grid is a tool used within modernist design and the book follows the rules of the international typographic style with a clear grid system throughout the book, use of helvetica and sans serif typefaces with form following function. 



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