Wednesday, 21 January 2015

Studio Brief 1 - Secret 7" Research

http://secret-7.com/

For this brief we to have to design a 7" record sleeve for one of the following songs

The Chemical Brothers - Let Forever Be
The Supremes - Reflections
The Maccabees - Go 
Peter Gabriel - Sledgehammer 
The Rolling Stones - Dead Flowers
St Vincent - Digital Witness
Underworld - Born Slippy 

100 designs for each track will be selected, pressed and printed to be exhibited and sold for £50 to raise money for the Nordoff Robbins Charity. Creatives from around the world are invited to interpret the tracks in their own style for every 7”. 

The track that stood out to me most was Underworld's Born Slippy as it was the one I was most familiar with. 

I have found an interview about the song with Karl Hyde the songwriter and voice behind the song. 


OK Karl, tell us how you write your songs.
These words are first-take a lot of the time. I fill notebooks with writing, I write every day. And I'll open up some pages in the notebook and I'll see these things, these words in front of me - and I go, 'Yeah, OK, this is this, I want to sing this'.
Where do you get the inspiration for your lyrics from, Karl?
For me, there is an inherent beauty in the city. I see the city as a very very beautiful place. Even the underside of it. There's a beauty even in the kind of... the forceful presentation of something. As long as it's meant with no malice or anger or violence, there's a beauty in its energy.
What is 'Born Slippy' - a dream? A dream come true? Or is it your view of reality?
In the simplest form, it's me walking through the streets of Soho trying to get back home to Romford in Essex. I was referring to myself reduced to a piece of meat, due to the fact that I'd drunk too much. The bigger story is that I'm fascinated by the kind of snapshots that one retains when you've had a couple of drinks. These kind of very precisesnapshots one has of a little piece of street, or of a rubbish bin, or of a tape-recorder... I'm talking about being like a hoover, hoovering up all the images and the sounds and the smells of the city. Because after all it's cities that would inspire me.
What exactly does the word 'babe' mean here? Not 'a child', it seems...
What I'm referring to there is a kind of a male idea of a stereotype. This kind of like, 'Ah, babes, oh, she's a real babe' - meaning a kind of real derogatory term... For a woman, yeah. And that's not having a go at women. That's having a go at men.
Why did you choose to use the word 'boy' to describe a man - not 'chap' or 'lad'?
Because I think men are boys. Most of us haven't grown up, you know, most of us are still struggling with taking responsibility. It's like, 'I don't want responsibility tonight, tonight I want to lose control' ... And so, it's boy again.
In the song, the word lager gets repeated 16 times! Did you mean it to be a 'lager anthem'?
The lyrics are quite ironic. At first it was kind of upsetting that it was used like a 'lager anthem', which was the antithesis of the way it was written. It was a piece of irony. But I still believe that cities are beautiful places and that people are essentially good and that's what I'm following at the moment. I've done my time, as far as I'm concerned, underneath the city and I'm looking at other things.
Karl Hyde


Leif Podhajsky



































I have been inspired by Leif Podhajsky's album covers some of his other work, I love the psychadellic feel and also the use of nature within them. They are very abstract and Born slippy is quite an abstract song so I think an abstract cover would work well. 

Born Slippy is featured in the final scene of the film Trainspotting, as Trainspotting focuses on a guy trying to give up his heroin addiction I have thought about this as a possible direction for me when designing my cover.

I found these images below by photographer Sarah Schoenfeld. She squeezes drops of various legal and illegal liquid drug mixtures onto exposed film, blowing them up to large scale prints to reveal incredible shapes and colours. I would like to have a go at creating something similar to these digitally. 














Speed                                                                Opium














Speed & Mephedrone                                      Methylone















LSD                                                                    Ketamine













Heroin                                                               Cocaine


I watched the video and took some screenshots as there are a lot of abstract shapes and type used within the video which is something I could possibly incorporate within my designs. 























































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