After a lot of playing around in Illustrator with different ideas I have decided to go back to my original idea of just using type with different greetings on the front. I feel this meant the postcards will suit a wider demographic.
One of the reasons I wanted to experiment with some of the other ideas was that I felt this idea was a bit simple, however after some thought I feel that sometimes keeping it simple it better than to overcomplicate things.
I chose this typeface because I wanted to use a handwritten style typeface but I also wanted it to be quite bold and I feel this is perfect as it is bold but still very friendly looking. I wanted to use bright colours within my designs but I didn’t want them to be too overpowering. I applied a photoshop filter to the coloured backgrounds called ‘Note paper’ as I liked the textured look it gave and thought it added a little more character to my postcards.
I am pleased with my final designs and am glad I decided to keep them simple. I feel like they fit the demographic I chose well and could see them being sold somewhere like Urban Outfitters or Paperchase which is what I was aiming for. If I was to do this brief again I think I would stick to my original idea and develop it more as I spent a lot of time trying out different ideas as I felt my original idea was too simple. If I had stuck to my original idea I would have had more time to develop some packaging for my postcards which ideally I would have liked to have done and would have if we had more time on this brief.
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